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Communication Management In A Digital World: How To Communicate With Clarity And Impact

An essential component of the workplace is effective communication. It assists you as a leader in delivering crucial messages to your team, determining their level of satisfaction, boosting morale, and much more. Most importantly, good communication helps the workplace function efficiently and enhances coordination.

The most popular approach to communication in use today is digital communication. It has gained even more importance since the pandemic hit and employees started working from home. Although it is a great tool, there are chances of miscommunication if not used correctly.

Strong communication abilities are in high demand on the job market yet sadly inadequate in the U.S. It is the greatest unmet demand among American businesses today. According to the study, businesses require an additional 1.4 million people who can effectively engage with others.

Employees in all positions, from project managers to salespeople, benefit from effective communication skills. Communication is required to work collaboratively, convey intricate project information, and explain the value of complex items to buyers.

These factors have made communication management a sought-after career. So, let’s look at the scope and importance of communication management.

Importance of communication management

A recent study showed that communication is the most in-demand skill in the current job market. With a constantly growing remote workforce, learning how to communicate your message without physical interaction has become more important than ever.

Consequently, this has increased the demand for individuals who specialize in communication management. According to the U.S. Bureau of Labor Statistics, employment in management-related occupations is expected to grow by 9% from 2020 to 2030.

Communication managers play many important roles in an organization. For instance, they manage internal and external communication programs and promote the organization and its services or products. They are responsible for developing effective communication strategies for communicating with customers or intra-organizational communication.

Moreover, several essential skills are required to be a good manager. You need to be confident, creative, assertive, and professional. You also need excellent organizational, planning, and management skills.

If you feel like this description fits you, a career in communication management might be the right move. You can choose from some of the best management degrees offered by several reputable institutions. Enrolling in such a graduate program is a great way to hone your skills and start your career as a communication manager.

Tips for Effective Digital Communication 

Recent statistics revealed that 86% of workers consider lack of effective communication as a reason for workplace failures. On the other hand, it has been reported that workplace productivity can be increased by 25% if correct and effective communication techniques are applied. It highlights the important role communication plays in an organization.

So, here are some techniques that can help you get your message across with clarity and impact.

Participate actively

Showing active participation is an important communication skill. It can help the other person feel seen and heard, improving workplace relationships. When you are in a meeting at your office, you can easily show active participation by nodding your head, smiling, or responding in any other way. But how can you participate online?

Experts suggest that active participation during online meetings can be shown through emojis. You can give a thumbs-up emoji if you support a statement. It can show your active presence without disrupting the flow of the session.

On the other hand, you can wait for the presenter to pause and ask a helpful question. On the other hand, if you are presenting, you can ask other people if they have any suggestions or questions regarding what was said. It can help clear any ambiguities. If you are facing a problem while capturing the best moment of your life then you should try Action Camera Flashlight by which you will be able to shot in low light condition or in other.

Focus on how you speak

The way you speak can have a great impact on communication. You can exert control over your speech by altering your volume, pace, and accentuating key points. Moreover, speaking with confidence and clarity and avoiding mumbling is necessary. Talking in a positive tone is also beneficial.

Keep it brief and simple

Written communication is an important part of digital communication. Organizations often use emails or other platforms to communicate. So, keeping your message short and simple can make it easier to understand and comprehend.

So, it is recommended to:

  • Keep the message short and easy to understand.
  • Make the information easy to read.
  • Make use of visual aids if possible.
  • Create brief lists.
  • Mention the main concern at the beginning with clarity.

Moreover, it is necessary to maintain a respectful tone. You can use the platinum rule for this purpose. This rule states that you should treat people how they want to be treated. As a manager, you must realize what drives your colleagues and talk to them most effectively and appropriately.

 Provide training

Organizations utilize several tools for communicating digitally. However, they may not be easy to use or understand for everyone. So, organizing sessions where employees are trained to use these tools is recommended.

For instance, several companies make use of Microsoft Teams for communication. However, it has many other useful features. So, training employees can enable them to make efficient use of such platforms.

Make the right use of every communication channel

As you might know, different channels are used for intra-organizational communication. However, every communication tool is suitable for a specific situation. For example, emails are suitable for announcements or formal communication. On the other hand, private chats are more suitable for informal communication, such as clearing up a query. Similarly, video calls are suitable for lengthy discussions where input from different employees is required. It makes it easier to communicate and clear any problems on the spot.

Moreover, it is necessary to have productive meetings. Research suggests employees attend 62 meetings every month, half of which are a waste of time. So, if something can be communicated through email, it is better to do so. It is also recommended to conduct structured meetings and dedicate specific days of the week for meetings only. It will save the employees time and energy and increase overall productivity.


One of the best ways to communicate with clarity and impact is to receive and give feedback. It is important to create an environment where employees feel free and comfortable to discuss their problems or make suggestions. It helps employees feel seen and heard, which can benefit them and the whole organization.

You can use specific channels for communication to receive feedback from employees. For instance, you can arrange online meetings where employees give feedback regarding work, performance, etc.

Concluding thoughts

Clear and effective communication plays an important role in the success of an organization. It helps convey important messages, judge employee satisfaction, and is also necessary for teamwork. However, Covid-19 has increased remote work, which has made digital communication the only source of communication between workers. So, polishing your digital communication skills is important for clear communication.

It can be done in several ways. For instance, training employees on how to use communication platforms is important. It is also necessary to use the right communication channels and keep the messages short and simple. Furthermore, employees should be allowed to provide feedback. It can help in improving communication.

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